On May 23rd, the “Sightseeing Gansu with the Pace of Art”- “Hua'er Linxia· Zaihe Zhizhou” third Cultural Tourism Festival Series of Linxia Prefecture opened at Fatai Mountain Scenic Area in Hezheng County. This festival highlighted the concepts of integration and development of culture, tourism and industry. In addition to main venue activities, a total of over 20 sub-events throughout the year will be simultaneously held in counties and cities across the prefecture, including “Peony Cultural Carnival”, “Self-driving Tour Route Promotion” and “Square Dancing Competitions” etc. These activities comprehensively showcase Linxia's culture and tourism characteristics as "a Paradise for Summer Retreat  and a Destination for Health Preservation " and help build the "Hua'er Linxia" culture and tourism brand.

During the festival, Linxia UNESCO Global Geopark Participated in the “Hezhou Youli” statewide Exhibition and Sales Event of Intangible Cultural Heritage Cultural and Creative Products and Agricultural specialties, and brought along a series of cultural products such as the 3D Global Geopark flying chess set, the jigsaw puzzles of China Global Geoparks, the jigsaw puzzles of Linxia UNESCO Global Geopark mascots, notebooks and handbags etc. It also presented a series of science popularization books in different versions of Linxia UNESCO Global Geopark for schools, communities, adolescents and children, as well as some promotional materials such as leaflets, tour guide manuals and maps. And some of the geopark's partner agricultural specialties also participated in the event. Through centralized promotions and displays, visitors can not only enjoy wonderful performances but also deeply understand, experience and yearn for Linxia through its unique cultural and creative products, agricultural specialties, intangible cultural heritage products and series of science popularization books.